Social Media Marketing Industry Report


Social media is seen by many marketers as the next gold rush.

NOTE: Click here to see the 2012 version of this report.

Social Media Marketing Industry Report - Click to downloadTo understand how marketers are using social media, we commissioned the Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses. We set out to uncover the “who, what, where, when and why” of social media marketing with this report.  Nearly 900 of your peers provided the kind of insight that previously has not existed. In this report you’ll find:

  • The top social media marketing questions marketers want answered
  • How much time marketers are investing in social media
  • The benefits of social media
  • How time invested impacts results
  • The top social media tools
  • And much more!

If you’re pondering starting social media marketing, these findings will help push you over the edge.  If you’re already onboard, feel free to examine what the really experienced marketers are doing (and use this study to persuade others).

Enjoy the report!  Remember, the nature of social media is to “share,” so if you find value here, please let your peers know about this report. 

Note: Having trouble downloading? The file is large and may not display properly in some browsers. Try right clicking (or control click on Mac) to save to hard drive.